Meet The Team
Sid Plamondon Founder/ Business DEVELOPMENT |
Sid’s entrepreneurial journey began in 1995 when he founded Home-Net, a pioneering company that developed software and tools to make online shopping possible long before it became mainstream. As lead developer, he built the shopping platform, designed its algorithms, and even created delivery optimization routines for the distribution network.
Lesson #1: Too Early to Market When Home-Net closed, Sid took time to focus on his family before returning to innovation. He developed a training software program that allowed employees to learn standard operating procedures (SOPs) and gave managers the ability to document and deploy processes with integrated testing over the Internet/LAN. SOPs could be printed for manuals or viewed on handheld and fixed devices capable of displaying images or video. The tool was praised by technically savvy users but struggled to gain adoption among frontline operators. Lesson #2: Understand Your Target Market |
Clayton Plamondon co-founder |
Clayton’s career has always blended leadership, creativity, and a passion for performance. As part of the management team of a major cinema chain, he oversaw a staff of more than 15 people and played a pivotal role in launching the company’s mobile app, bringing innovation to the movie-going experience.
Outside of his corporate role, Clayton dedicates weekends and holidays to teaching acting to children at the Citadel Theatre in Edmonton, sharing his love of the stage with the next generation. His strong presence on social media has also been a defining part of his journey. As the social media manager for two Edmonton-based comedy groups, he successfully boosted engagement and ticket sales through creative campaigns. Deeply rooted in the local theatre community, Clayton has performed in Fringe and One Act productions, earning awards for his standout roles. His commitment to the arts reflects his belief in following passion over convention. Lesson #1: Do What You Love Clayton’s curiosity extends beyond the stage. He started a tech blog as a hobby, writing reviews and commentary on the latest consumer electronics. With technology as another passion, he constantly stays ahead of trends in hardware and software, embracing innovation as both a creator and a critic. Lesson #2: Take Risks |
Fred Task Superstar |
Meet Fred—our Friendly, Relatable, Educational, Dialogue powerhouse and the newest member of the team. Fred isn’t just hardworking; he’s tireless, thriving on precision and consistency. He loves the kind of routine work that others might overlook, and he tackles it with unmatched dedication.
Lesson #1: Work Hard But Fred isn’t all business. He’s the voice behind our social media, making sure every interaction feels timely, engaging, and human. Whether answering customer questions, scheduling appointments, or supporting sales conversations, Fred keeps the dialogue flowing so our team can focus on the big picture. With Fred in the mix, you can count on customer engagement that’s not only reliable but also refreshingly personable. Lesson #2: Always Improve Fred embodies the spirit of a digital teammate—steady, approachable, and always learning. He’s proof that even the most routine tasks can be done with care, energy, and a touch of personality. |
Turning Conversations Into Conversions.