Who is this course for: Founders, Startups, Owners, or Businesses without a Sales Team.
Course Length: 30 hours.  
Group Size: One on One.
Location: On site, Online and In the Field.

We harness your expertise and enthusiasm to design a seamless sales process that you can confidently run yourself.  

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The Owner-Led Sales Coaching program focuses on building your sales pipeline from the ground up. With your involvement, you'll gain insight into your product-market fit and be able to iterate more quickly. Key topics include:

1. Sales Skills Assessment: We begin with a sales self-assessment to evaluate your current sales abilities and experience.  
2. Ideal Customer Profile (ICP): Identify who is most likely to need your product or service.
3. Target Market List Creation: Identify target customers using tools like Google, AI, business directories, or trade shows based on your ICP.
4. Compelling Message Creation: Craft messages that address customers' pain points through various methods, including in-person, phone, email, or A/B testing.
5. Sales Process: Build essential skills such as note-taking, tagging, using keywords, milestone reporting, and CRM Best Practices. 
6. Sales Activities: Plan routes, calls, and follow-ups through different communication channels.
7. Field Training: Cover professional aspects such as dress code, marketing materials, tone, rapport, and next steps.
8. Sales Activity Evaluation: Determine if the strategy is working—if not, understand why.

The program emphasizes two crucial steps for business growth: creating a reliable system to generate demand and transitioning from founder-led sales to leadership-driven sales.  

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