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Owner - Led Sales

Who is this course for: Founders, Startups, Owners, or Businesses without a Sales Team.
Course Length: 25 hours. 
Pricing: $950.00.

Group Size: One on One.
Location: On site, Online and In the Field.
Together, we’ll design your sales funnel and adapt the training to match how you sell.
JUST PICK UP THE PHONE AND CALL THEM!
The Owner-Led Sales Coaching program focuses on building your sales pipeline from the ground up. With your involvement, you'll gain insight into your product-market fit and be able to iterate more quickly. Key topics include:
  1. Sales Skills Assessment: We begin with a Sales Self-Assessment to evaluate your current sales abilities and experience.  
  2. Ideal Customer Profile (ICP): Determine who is most likely to need your product or service.
  3. Social Media Management: Decide where to launch your organic or paid advertising strategies.
  4. Target Market List Creation: Identify target customers using tools like Google, AI, business directories, or trade shows based on your ICP.
  5. Compelling Message Creation: Craft messages that address prospects' pain points through various methods, including in-person interactions, phone calls, emails, and A/B testing for warm inbound or cold outreach.
  6. RFP, RFQ or Quote Request: Get a clear understanding of how they compare and when they are most effective in prospecting. 
  7. ​Sales Process: Deciding between a transactional or relationship-based approach and knowing when to use each is crucial. Build essential skills such as note-taking, tagging, keyword usage, milestone reporting, and CRM best practices to move the sales forward.
  8. Spreadsheets or CRMS: What is the difference between a CRM and a Spreadsheet and when to use.
  9. Outsourcing or Automations: If and when you should integrate it into your sales process.
  10. Sales Activities: Plan routes, calls, and follow-ups through different communication channels.
  11. Field Training: Cover professional aspects such as dress code, marketing materials, tone, rapport, and next steps.
  12. Sales Activity KPI Metrics: Determine if the strategy is working—if not, understand why.
The program emphasizes two crucial steps for business growth: creating a reliable system to generate demand and transitioning from founder-led sales to leadership-driven sales.  
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